Currently I am doing less riding and writing and more marketing, so my thoughts and time are spent trying to 'sell.' As a writer, marketing is a necessary evil. Most authors don't like it and have commented their thoughts about it on the blog. Many of us are introverts who enjoy the creative process that goes on in our brain and then, hopefully, is transcribed into words on paper (or into the computer these days), which then (even more hopefully) becomes published.
My latest book release is an American Girl InnerStar U series called Bound for Snow. American Girl, now part of Mattel, doesn't want its authors to actively promote, so I have been spared book signings, school and library visits, and conferences. I don't miss them at all -- which is a bad thing. I am again fixating on marketing because in the fall or spring I will have a Peachtree title coming out and I will need to promote. A big fat UGH.
I have been getting lots of marketing practice in my new career as an "antique' dealer and seller. Antique is in quotes, because true antiques are generally out of my--and most buyer's-price range. People browsing the booths are looking for fun or decorative collectibles. Vintage is hotter than primitive because really, who can afford a $2,500 primitive pie safe?